The biotics market: evolution and perspectives

White paper

Biotics market is fastly evolving. Biotics confer both direct (by acting on the body itself) and indirect (by acting on the body’s microbiome) health benefits to consumers. The biotics family is composed of three categories: probiotics, prebiotics and postbiotics.Probiotics, the best known among consumers, are living microorganisms that confer a health benefit to the host, when administered in adequate amount. Prebiotics are a substrate used by host microorganisms conferring a health benefit on the host. Last but not least, postbiotics are inanimate microorganisms and/or components.

Consumers are paying more and more attention to their health, especially since the Covid-19 crisis. As a consequence, the global health market, including dietary supplements, is indicating significant growth and becoming more challenging. Indeed, consumers have higher expectations as regards to products e.g., naturality of ingredients, composition, sustainability, effectiveness, easy use etc. Perfectly suited to this market, interest in biotics is increasing, with enormous potential for further growth and innovation.

This white paper looks at the biotics market, its evolution and perspectives.